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Marketing
Tips for Solo and Small-Firm Practitioners |
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- Join your local chamber of
commerce. It’s great for networking and community credibility.
- Brainstorm ideas with your office
staff. Those are the types of people who may be your prototypical
clients.
- Send out press releases.
- Join local sports leagues like
softball, basketball, or dodgeball. Make sure everyone knows you are a
lawyer. If you can make sure that you are the only lawyer on the team,
that is even better.
- Get a unique business card and hand
it our freely.
- Offer to write an article for your
local newspaper on a broad general topic. Make sure the byline includes
the name of your firm and your email address.
- Add a signature block to your
outgoing email with your office address and contact information. It
makes your emails look more professional.
- Try to get a local reporter to use
you as a legal expert. Offer to comment on a court case or to translate
legalese into layman English.
- Apply to teach a course at a local
community college, YMCA, or place of worship. This will also help
improve your public speaking skills.
- Volunteer to speak to your local
high school about law-related topics. Both the students and the
teachers may eventually be clients one day.
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